Choosing the right website hosting is vital for the online survival of your business, whether large or small. It can make all the difference between a thriving website and shakedown or a trapped experience.

Website hosting is what gives your website a place to live on the world wide web. It helps your content be housed on a server to be viewed online. When a visitor looks up your domain name in their browser, internet protocol automatically directs that request to your web hosting provider’s server which in return sends your web address back to your visitor’s browser.

There are 6 types of web hosting and each comes with a unique cost, reliability, speed, storage, security protocols, and technical knowledge. Such as shared hosting, virtual private servers, dedicated hosting, cloud hosting, etc.

Do you know that a one-second delay in page loading of your e-commerce website can cause you a 7% conversion loss or a 16% customer satisfaction drop?

All thanks to the wrong website hosting platform!

A slow-loading website can hardly appear on the first page of Google. Websites that become the showstoppers of Google load under 2,000 milliseconds.

Google’s ranking algorithm preaches accurate content marketing with on-point user experience from websites on its pages. So it rewards its followers and rejects not only poor content and performance of websites but also issues penalties.

Neil Patel says that search engines' automatic or manual penalty can reset your website ranking to big fat zero or can eliminate your website's cached results - overnight.

WHAT DEFINES THE RIGHT WEB HOSTING PLATFORM??

The best website hosting has all the right features your business needs to skyrocket its online presence. It ensures high-level security practices to ward-off bots and hackers. Their robust firewall security protocol separates malicious requests from valid ones.

You got only about 3 seconds to grab the attention of your visitors so you cannot afford to lose that window of opportunity on slow-loading pages or glitches.

In 2019, Costco lost around $11 million due to its website's crash at thanksgiving. And as a small business owner, you know how damaging it can be to your profits, customers retention rate, and slowly sparkling reputation – only one uninvited thud and BUST.

But what makes a hosting platform worth choosing?

First and foremost, go for a hosting provider that guarantees high uptime (99.9% or higher) and has a good track record of keeping websites online. Because a website that is up most of the time is more likely to attract customers, generate more revenue, and rank higher on SERP.

For beginners, storage and bandwidth are key features to look into. Bandwidth is the amount and speed of data transfer taking place between your website and online visitor. The popularity and amount of data you need at a certain time determine the amount of bandwidth you should pay for.

Needless to say, fast website loading times and high-quality server infrastructure is a must to have a beady eye on. Plus, your hosting provider should be able to accommodate the growth of your website. User-friendly interface, reliable customer support, and cost carry a massive weight in selecting a web hosting service.

With that said, BlueHost stands out of the crowd – to give a seamless value and a great return on your investment. They have built their data centers in Utah and have insanely high repute as a web hosting solution provider.

Before you purchase web hosting

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Check out my recent post on website hosting.

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