In this age of technology, having a strong online presence – most importantly a website is important to survive and thrive. A website increases your visibility, boosts credibility, works as a personal brand, improves networking, and above all builds an unshakeable reputation to make you POP in the eyes of your target clients, colleagues, employees - the whole world.

In the past, creating a website was unnerving and required a lot of time, skill, and effort. If you had funds, you could hire an agency or a freelancer. But if you are a small business or an individual with a tight budget, most probably you would find yourself out of luck.

BUT NOT ANYMORE

Self-service website builders are on the rise. They are simple and quick to use, don’t require tech or design skills and of course, won’t put a dent in your wallet. With these drag-and-drop tools, you need only two things to build a website – a mouse and your imagination. Similar to the building blocks game we used to enjoy in childhood, just pick the premade themes, templates, or blocks you need and drop them on the layout wherever you like.

Google is the only reliable go-to place for people when they need an answer, idea, service, or product. And most of them don’t bother to go past the first page of results. This is why SEO is a multi-billion dollar industry.  SEO is the practice to optimize a website according to Google's ranking factors so it can catch as many eyeballs as possible.

To make a website rank at the top SERP, you need to constantly produce relevant high-quality content, use tags and keywords at the right place, optimize your images, make a mobile-friendly website design, and count multiple technical factors with a close eye on the metrics and perform regular tweaking.

It all comes down to how much traffic you manage to drive and who will take action – click on an ad, buy a product, take your service, enroll in coaching, read a newsletter, or any purpose that brings revenue by the end of the day.

BENEFITS OF A WEBSITE BUILDER

When it comes to website building, the most difficult thing at the start is to start. Most of us struggle to come up with unique and creative ideas and that’s the biggest advantage of website builders. Some tools offer built-in libraries to keep the SEO game of your website on track and do the mandatory amendments when needed so it stays in the limelight.

This time-saving and highly cost-effective solution of having your own website and running it with great expertise is a no-brainer now. From low-code tools to landing page specialists, there’s a whole industry dedicated to helping you build, run and grow your website easily and quickly.

Well, choosing the best-to-do-it-yourself website builder with the right approach is necessary to best suit your individual needs and preferences. That is the key to determining the smooth flow of the process and the excellence of the final result.

Want to know how I built my website?

Check out my recent post on email marketing.

Check out my recent post on website hosting.

Check out my recent post on DIY website builders.

Check out my recent post hiring the best freelancers around the globe.

Check out my recent post on all-in-one sales and marketing tools and what I think of it.

Check out my recent post on sales funnels and what I think about them. Are they still worth it?

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