Do you know what converts random visitors of your e-store into loyal customers? An optimized e-commerce conversion funnel.

Around 95% of all purchase decisions are made due to an emotional connection to the given product. This is why a conversion funnel is based on consumer psychology.

An optimized sales funnel can be visualized like an upside-down triangle. There are more would-be prospects at the top of the funnel who could be narrowed down into long-term customers if given the exact and timely kick.

The objective of an e-commerce conversion funnel is to make your audience feel understood. Once they know you’ve found their missing piece and are connected to their deep-seated desire, the magic really happens.

With that said, a sales funnel needs to be built step by step to see how the process works and how many adjustments are necessary to turn it into a conversion driver.

As a beginner or veteran business, all you want from people visiting your e-commerce site is to fill up their carts and throw in a lot of cash. That’s obvious. But what if they visit your site and leave it without buying? That’s where a carefully and perfectly crafted e-commerce conversion funnel steps in.

Build & Optimize Your Sales Funnel to Convert Visitors Into Buyers.

The first step is to build awareness about your product. At this stage, your product is supposed to pop up continuously from behind the curtain - as the most effective solution to their one pressing problem.

Once you set the hook, it’s time to pique their interest. You can not afford to let your prospects escape. Provide them with more educational or entertaining information about your product, build a better offer, offer a free resource or trial, or share customer testimonials.

When you’re successful in catching their attention, create desire - hit the primal urge. Ditch features - talk about the benefits and how they can change the lives of your audience. Apple does it effortlessly. It doesn’t tell you the boring specs, it portrays its ease, sleekness, elegance, and above all security. Similarly, Rolex doesn’t sell watches, it sells luxury, class, and a sense of achievement.

It’s time to optimize your CTA and cart. Make it clear, persuasive, and seamless. An average E-commerce site convinces only 3% of its visitors to take action, you can do way better by examining your checkout process from end to end. Try to figure out what might cause the visitor to abandon the cart. Test different pages with various payment methods, shipping charges, and guarantees to see which elements work best.

Learn how To build sales funnels

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